A website is the concrete backbone of your business’s online presence; meaning it’s your digital identity and if you want your brand to stand out, you need to make it appealing to your target audience.
If you have a brick-and-mortar business, and you want to expand it online, your website should be built in an ‘excellent’ and user-friendly way to attract new customers.
There are many ways to drive traffic to your existing site, but let’s first talk about the design.
What makes your website appealing to your target audience?
Your website’s color, font, and imagery should all be aligned. The site’s color should go together with your brand’s image and logo. Color evokes emotions in people either letting them feel safe, or unsure. No matter what color you pick for your website should be easy on the eyes and on the heart of your audience. Please avoid too bright colors at all costs.
Moreover, the site’s font doesn’t necessarily have to match the brand logo. Sometimes it’s good to have different font types on different pages of the website, but most of the time it’s good to keep it simple and in unison everywhere. The most common font difference is either having an h1, h2 or h3 headings.
Visuals are one of the most important parts of your website design. It’s crucial to use original photos or stock photos from specific websites such as Unsplash. Using regular stock photos from common stock photo websites isn’t really ideal so please avoid it at all costs.
Lastly, in terms of UX, the simple and more minimal the design is the more visitors and future customers you’re going to have. Also, it’s good to make your website as functional as possible. User-friendly websites with easy navigation and layout are a very positive sign for engagement.
How about the technical end?
Web hosting is a critical part of any successful website. For your site to be successful, secure, and speedy it has to have a high-quality hosting service. You also need some space on a server to store all the content and make it accessible to your users. A web hosting service includes domain registration, website building tools, and customer support. Try and find a web hosting company that has a clean track record, a good price-to-performance ratio, and a clean track record when it comes to security.
That said, both visual and UX design along with the right hosting services make your website a lead magnet for your target audience.
What do you think?
Cheers!
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